2006/03/12

用搜尋引擎廣告之前你應該先聽過Clik Fraud!

網路廣告供應商是公正無私的嗎?google跟yahoo不會作弊嗎?看看底下幾則用機器人來增CPC被識破的新聞。

ECTimes:
Google在日前宣佈願意支付9000萬美元。折合台幣約3億左右,與一些廣告主達成和解,以平息「點選詐騙(click fraud)」的訴訟。除訴訟費用外,Google會依照與廣告主達成的和解條件,所有廣告主未來均可向Google申請廣告賒購(credit)作為補償。

CNET:
Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago.

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